email strategies for businessThe Power of Email Marketing and Automation

Since the introduction and rapid development of online communications, business owners and marketing experts have started to realize the full potential of online marketing tools. In a time where dozens of online media channels are used for advertising and outreach, email marketing still remains one of the most effective online marketing and engagement tactics in 2018. It’s time to get sending!

What is Email Marketing?

Email Marketing is a direct marketing technique executed by communicating commercial messages through specific and strategic email campaigns. In a broader sense, any email sent by a company to a customer or potential customer can be considered email marketing, but the term usually refers to:

  • Sending emails for the purpose of expanding a customer base
  • Sending emails for the purpose of re-engaging current customers
  • Sending emails for the purpose of enhancing client-company relationships and encouraging customer loyalty

advantages of email marketingWhat are the advantages of email marketing?

You’re guaranteed engagement.

Most customers voluntarily opt-in to receive your emails, which means that they’re interested in what you’re advertising or promoting. Even if customers don’t subscribe to your emails out of interest, they can still be engaged by emails relevant to their activity on your website. Email marketing is customer-centric and can be personalized for a wide variety of subscribers based on email lists created by previously collected data.

Customer-Company communication is improved.

Email marketing provides a familiar communication channel for businesses and their clients. Whether the communication is in regard to recent purchases, new products, or policy changes, the consistent use of email marketing/communication allows consumers to be informed and up to date.

You can learn what works, and what doesn’t.

A proper Email marketing framework provides you with the analytic tools to scrutinize your marketing techniques and improve your strategies. This information can also give you crucial insight into the needs and wants of your current and potential customers.

Your visibility is increased dramatically.

Even your most loyal customers won’t know about every single product or service your company offers. Whether you’re marketing to new customers or current customers, taking a more proactive approach to promoting your goods and services will pay off in the long run.

You can reach customers on any device.

With 2/3 of emails being opened on mobile devices, email marketing has the widest reach of any online marketing tool. Whether a potential customer uses a tablet, computer, or smartphone to check their emails, your message will consistently reach them.

How does automation play a role in email marketing?

Automation simply turns email marketing from a manual process to an automatic one. Email marketing automation allows you to create more personalized campaigns, track customer patterns, reduce man-hours spent on marketing, and position your company for further growth and increased visibility.

How do business strategy innovationI start?

Identify your goals.

Decide what you want to achieve through your email campaigns, what type of content you want to produce, and how you’re going to measure your success. Defining these specific goals will help you identify your audience and create your email campaigns accordingly.

Build an email list.

You can either compile an email list based off of existing customers or build one from scratch. Either way, be sure that you have permission to email your subscribers. If you’re not sure, check out Campaign Monitor’s comprehensive guide to your rights as a marketer.

Choose an email marketing software.

The email marketing software you choose is entirely dependent on your business’ goals. Popular software includes Constant Contact, ActiveCampaign, MailChimp, and InfusionSoft. Before you choose a program to stick with, be sure to do your research. We highly recommend Constant Contact or Active Campaign for all your needs. The automation power behind these easy to use programs can change the way your clients engage with your brand.

 

About the Author:

Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led the brand design and marketing engagements for a variety of clients. Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.

Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.

About Analytic Design:

Analytic Design is a privately held, full-service strategic marketing firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective. We have three pillars of expertise and services: Strategic Branding and Marketing, Website/Application Design and Development, and Technical/IT support.

Analytic Design has been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.

We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.

Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities. Analytic Design is a Certified Small, Women-Owned Business.

Follow us or connect on Social Media: Facebook | Twitter | Instagram | LinkedIn

 

About Think Big Marketing:

At Think Big Marketing, LLC, we are committed to helping your business succeed. We provide project management that focuses on launches, re-branding and all phases of business from startup & daily operations to marketing strategies that help your business flourish and grow.

We are a US based company and our staff is located in various time zones which makes us available in all world time zones. The Company is owned and operated by a team that has over thirty years experience in corporate marketing & administration and has supported small businesses and entrepreneurs with their startups through all growth stages since 2005.

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